Ed-tech online assessment for PSLE / O Level / A Level
- Components of ed-tech
- Competitive analysis
- Idea: Ed-Tech assessment platform
- Go to market strategy
Problems (by audience)
Students | Parents | Educators
- Students / Parents : Getting the kid over major exam hurdles so that they get into their school / university of choice
- Students : Often streched for time with schoolwork and CCAs
- Students : Tutition and assessment work is not fun. Low motivation
- Parents : Time-starved parents have to learn the topics themselves, explain and mark assessments.
- Parents : Busy parents have a hard time tracking kid's progress.
- Educators : Getting data on students / curriculum content in the long term.
Objectives / Market opportunity
To build an ed-tech assessment platform that can help resolve some of the issues above.
Tuition market in Singapore is worth over a S$1 billion a year (2016 statistics).
Components of ed-tech
- E-learning component in learning management systems(LMS), be it video, interactive, or gamified.
- E-assessment component in LMS, where it can help with marking and workload.
- Video telephony solutions, where teachers don't need a physical space but still connect with students.
- On-demand question answering by tutors.
- Tution teacher matching solutions, where platforms simply place students with match pricing.
- Adaptive Learning, the latest buzzword in ed-tech where students can learn at their own pace and the content adapts to them.
Competitive landscape 1
Video telephony / on-demand answers / tutor matching
- Tenopy. Used to do student-tutor matching platform, now working on VoIP ed-tech platform.
- Snapask. Ask tutors and get your questions worked out.
- Start Tuition. Student-tutor matching.
- SchTutors. Student-tutor matching
- Grabtuition. Student-tutor matching.
Competitive landscape 2
E-learning / e-assessment
- Go-easel. Started in 2011 by Popular Bookstore
- Tutate. Started in 2013 by Amoeba Software Studio
- Koobits. Very similar to CueMaths. They used to have an assessment portion, but this has been discontinued.
- Singapore Student Learning Space(SLS). Initiative by MOE, and they are spending millions on this.
A quick look at the market shows that e-assessment solutions seem to be more online stores for physical assessment books than assessment platforms.
They may have started as online ed-tech but have moved to physical books. A curriculum / content issue?
Review: Ed-tech functions
- Of all the various different types of ed-tech available, is e-assessment the closest to Stalford's current business?
- For e-learning pacakages you will go head-to-head with the behemoth that is SLS.
- VoIP, tutor matching is all about bringing down the price point (not really about convenience).
- Adaptive learning is too new that it lacks research results to show that it works for students.
Ideas for an ed-tech assessment platform
- At base level, something similar to good assessment books requires good marking key that explains things. Auto marking to save parent's time could be a key issue.
- Designed for tablets / mobiles in mind. Each assessment is broken up into friendly mobile chunks for the kid to do.
- Onboarding: Designing rewards (e.g. more mobile game time), input of assessment schedule for the kid (e.g. 3 times a week, etc.). Psychology rewards used to motivate kids.
- Time-based notification reminders to do assessment - can setup such that there is a parent notification.
Call to action
- Market research: Can Stalford do a survey of parents to find out what is their biggest pain point?
- Why are e-assessment platforms in Singapore mainly online stores to sell assessment books?
Go to market strategy
To discuss. Find out ways to merge the use of the ed-tech app with real world tuition classes.
- Potentially become a marketplace, where you become a publisher of various content. I suspect this is a hurdle though.
Team / Portfolio
- V/R(www.vslashr.com) is an interactive digital agency that has been around for 5 years.
- We have a track record in the explorable and visualization space and have done dozens of projects. Clients include folks like Temasek, Fortinet, BASF, etc.
- We also have done fullstack work to build enterprise apps, so have skillsets in that area.
- We are a technical crew that has depth in frontend work. That is why clients buy us and stay with us in the first place.
- Do visit our site or come talk to us!